Old thinking -------" CRM is an acronym for the term “Customer Relationship Management”, which is the practice of being both attentive and responsive to the needs of individual customer relationships through systems and processes. Strong CRM practices are becoming an increasingly important strategic imperative for businesses across every sector "
THE FUTURE CRM -------"Today's CRMs need to go beyond Customer Relationship Management, in needs to start with the web page and end with accounting and beyond. Thereby moving towards being a CRM + a part ERP system + Marketing tool + Unified Communications + Documentation + Inventory + work flow automation + business Tools + SEO and analytics, all working together and combined together in a clever way to form a PLATFORM, that talks to each other. Its components can be put together in a simple cost effective way based on the user need. It is also user friendly to the end user." manjoooPLATFORM.
What benefits do businesses obtain from implementing CRM systems and practices?
Businesses that don’t engage in CRM tend to have a one-size-fits-all
approach to marketing, selling, and supporting their customers. This
leads to each businesses not predicting or directly addressing customer
needs during each customer engagement. Because customers tend to choose
to work with businesses that more directly serve their needs, businesses
that don’t use CRM tend to win fewer deals against competitors, and
have lower customer satisfaction, and retention.
Conversely, businesses that do engage in CRM tend to employ more
customer empathy during every stage of the customer journey, across
every customer interaction. It is generally accepted that employing CRM
systems and practices leads to increased customer satisfaction during
marketing, sales, and customer service engagements, and ultimately to
stronger profitability.
It also helps to automate business processes, and make the overall business more efficient.
" We like to think that the CRM is the CPU ( Central Processing Unit) & STORAGE point of the business. It should give information that help management with Strategy and Planning. It should have a simple tool to guide the business to use the CRM and associated tools. We like to call it manjoooPLATFORM "
For more information on manjoooPLATFORM visit our web site at http://manjooo.com.
Await
The Future of CRM
